Artificial intelligence is rapidly transforming how people create content, build businesses, conduct research, learn new skills and participate in the digital economy. Yet beyond the headlines surrounding powerful AI models and billion-dollar technology companies lies a more practical question for Africa: how can everyday professionals, creators, entrepreneurs and small businesses actually use artificial intelligence to improve the work they already do?
In Cameroon, digital marketing strategist and educator Evans Kongnyuy is building his professional work around that question.
Through Evans Consulting, Kongnyuy is bringing together digital marketing, branding, artificial intelligence, education and business growth, with an emphasis on helping people move beyond experimenting with AI tools and toward integrating them into practical workflows.
Where Digital Marketing Meets Artificial Intelligence
Kongnyuy's professional foundation is in digital marketing. He holds a degree in Digital Marketing from the University of Bamenda and has developed experience across digital marketing, social media, search engine optimization, content creation, branding, training and business development.
His work with UNI-B Agency has also exposed him to the practical challenges organizations and professionals face when attempting to strengthen their digital capabilities.
That experience has influenced his approach to artificial intelligence.
Rather than viewing AI simply as another collection of tools for marketers to experiment with, Kongnyuy approaches the technology from a problem-solving perspective: understand the problem, identify the appropriate technology, develop a useful workflow and evaluate the results.
This distinction is increasingly important as AI becomes embedded in marketing, content creation, research, education and everyday professional work.
Making AI Practical for Creators
One of the biggest challenges surrounding AI adoption is that access to powerful technology does not automatically translate into effective use.
A creator may have access to platforms such as ChatGPT, Claude or Gemini and still struggle to turn those tools into a reliable system for producing quality work.
This is where Kongnyuy's educational approach comes in.
His work focuses increasingly on helping creators and professionals understand how AI can support activities such as:
Research and information gathering
Content development
Digital marketing
Productivity
Academic and professional work
Digital product development
Business workflows and automation
The objective is not to encourage people to subscribe to as many AI platforms as possible. Instead, it is to help users understand which tools solve particular problems, why they are useful and how they can fit into an existing workflow.
For professionals and small businesses operating with limited resources, that practical approach can be particularly valuable.
This philosophy has also contributed to the development of The AI Creator's Playbook, a practical knowledge product designed around the application of artificial intelligence.
The guide introduces readers to AI tools, prompting frameworks, practical prompts and workflows covering areas such as marketing, content creation, academic and professional work, digital products and automation.
It also explores emerging concepts such as agentic AI and examines ways creators can use artificial intelligence to develop new content and digital opportunities.
At the heart of the project is a straightforward idea: people do not necessarily need more information about artificial intelligence. They need practical systems for applying it.
For creators, freelancers, students and small-business owners who may not have large teams or substantial technology budgets, learning how to integrate AI into existing work can be more useful than simply learning about the latest AI tool.
Kongnyuy is developing this work from Bamenda, Cameroon, a city that is not typically placed at the centre of global conversations about artificial intelligence.
But Africa's AI opportunity will not be determined only by what happens in established technology hubs.
Across the continent, professionals, entrepreneurs, educators and creators are increasingly gaining access to many of the same global digital and AI technologies available elsewhere.
The bigger opportunity is understanding how these technologies can be adapted to local businesses, careers, education and communities.
Kongnyuy's work reflects that perspective.
Rather than approaching artificial intelligence exclusively from a programming or machine-learning standpoint, his approach connects AI with marketing, communication, entrepreneurship, branding and education.
That intersection is significant because much of the value created by AI will depend not only on the technology itself, but on people's ability to apply it to real-world problems.
Moving Beyond the AI Hype
As artificial intelligence adoption accelerates, it can be tempting to measure progress by the number of AI tools someone has tested.
A more useful question is:
What did the technology actually help you accomplish?
A small business may not need dozens of AI subscriptions. A content creator does not necessarily need to become a machine-learning engineer. A marketer does not need to automate every part of their work.
What professionals increasingly need is the ability to identify a problem, select an appropriate tool, provide useful context, evaluate the output and combine AI capabilities with human judgment.
That ability is becoming an important digital skill in its own right.
A New Direction for Evans Consulting
Evans Consulting is developing at the intersection of digital marketing, branding, artificial intelligence, education and digital business.
The AI Creator's Playbook represents one expression of that direction, but the broader ambition extends beyond a single resource.
Kongnyuy's work is increasingly focused on helping professionals, creators and entrepreneurs understand emerging technology and apply it in ways that produce measurable and practical value.
This also reflects a broader shift taking place across Africa.
The continent's digital professionals are not simply consuming technologies developed elsewhere. Increasingly, they are experimenting with them, adapting them to local contexts, teaching others how to use them and exploring new business opportunities around them.
Looking Ahead
The future of AI adoption in Africa will depend partly on access to technology, but access alone will not be enough.
People will also need education that translates complex technological developments into practical knowledge.
That is the space Evans Kongnyuy is positioning himself to occupy.
From Bamenda, his work connects the worlds of digital marketing, branding, entrepreneurship and artificial intelligence while focusing on a question that matters to professionals across Cameroon and beyond:
How can emerging technology become genuinely useful in everyday work?
As artificial intelligence continues to reshape the digital economy, professionals who can bridge the gap between powerful technology and practical application are likely to become increasingly important.
For Evans Kongnyuy, that journey is already underway—from digital marketing and brand strategy toward a broader mission of practical AI education and digital empowerment in Cameroon.
